GMA’s View on Macau’s Casino Future
Turning Geopolitical Tension into Strategic Opportunity: GMA’s View on Macau’s Casino Future
As geopolitical tensions between the U.S. and China continue to evolve, the spotlight is once again on Macau—and the American casino operators who dominate its gaming landscape. In a recent article by iGaming Business, GMA Consulting’s founding partners offered insight into what U.S. operators bring to the table—and why that matters now more than ever.
“American casino owners have demonstrated that they know how to turn a gaming-centric market into a non-gaming success story with the gradual evolution of Las Vegas into a multi-faceted tourism destination,” write Steve Gallaway, Josh Swissman, and Kit Szybala, co-founders of GMA Consulting.
“It’s about more than just building the non-gaming—you must make money on the non-gaming in order for them to be sustainable into the future. Americans bring that know-how.”
As Chinese leadership continues to push for economic diversification in Macau, GMA sees this not just as a challenge, but as an opportunity for smart, experience-driven expansion. U.S.-based operators are uniquely positioned to deliver on these expectations, drawing from decades of transformation experience in markets like Las Vegas.
At GMA, we believe sustainable growth in Macau won’t come from simply adding entertainment or retail—it will come from strategically integrating non-gaming elements that generate meaningful, long-term revenue. That’s where American operational expertise can—and should—shine.
As the dynamics in Macau shift, we continue to guide clients in understanding, adapting to, and thriving within these evolving conditions.
For a more in-depth analysis of this topic, consider reading the original article on iGaming Business: US-China Trade Tensions Writing New Chapter for Macau Casinos.