GMA is an internationally recognized consulting firm serving the gaming, entertainment, sports, and hospitality industries.
GMA Consulting has successfully managed hospitality projects in more than 40 countries across five continents. Leveraging our extensive industry expertise, we specialize in the development and operations of hospitality and integrated resort projects. Our approach integrates innovative food and beverage concepts, visual storytelling, content creation, and strategic retail planning to enhance guest experiences. By combining deep industry knowledge with creative solutions, we deliver engaging, innovative, and profitable hospitality and retail experiences for the hotel and casino industry.
GMA has been the premiere consulting firm to the gaming industry since 2005. Having worked in nearly every gaming destination and every aspect of the industry, no firm is more qualified to assist clients with their gaming needs.
GMA is the market leader in assisting clients with evaluating and structuring their marketing operations, optimizing database analytics, designing player reward programs, and developing marketing plans.
GMA’s Sports, iGaming, and Technology group specializes in the sports betting, social gaming, and iGaming industries, with an emphasis on feasibility, legalization, regulation, responsible gaming, operations, and contract negotiations. GMA’s experience extends throughout the Americas, Europe, Asia, Australia, and Africa.
GMA Consulting (GMA) has advised governments around the world on economic policy, tourism strategy, and casino gaming legalization initiatives, and assisted with crafting casino gaming legislation.
GMA Consulting (GMA) is the world’s leading gaming, entertainment, sports, hospitality research and consulting firm. The company is well-regarded for its independence and quality of thought leadership. The company’s market experience extends throughout all regions of the Americas, Eastern and Western Europe, Australia, and Asia.
GMA’s clients consist of the majority of public gaming companies, numerous private entities, more than 75 Native American tribes, commercial and investment banks, and government agencies from around the world. The global capabilities of GMA are enhanced by its multi-office footprint, staff associate network, and strategic partnerships.
Virgin Hotels Las Vegas Launches Cherry Rewards Loyalty Program in Partnership with GMA Consulting Virgin Hotels Las Vegas has officially launched Cherry Rewards, a modernized resort loyalty program developed in partnership with GMA Consulting, as part of its broader initiative to take full control of......
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Vegas gambles on a shift from everyman appeal to high-end haven When it opened in 1989, The Mirage hotel and casino was extravagant even by Las Vegas standards. An imitation tropical paradise with an artificial volcano erupting outside the entrance, it ushered in the era......
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