Josh Swissman

Founding Partner / Managing Director


Josh Swissman is a uniquely experienced transformational Marketing Executive with 15 years of P&L experience; leading 20 asset portfolio organizations with direct oversight of budgets of $90M+. He has a successful track record of developing ambitious strategies to elevate profit by implementing loyalty program technology and continuous improvement initiatives that foster growth, success, and increased consumer loyalty. He is highly adept at leading marketing strategy, advertising, brand strategy, marketing analytics, loyalty programs, customer relationship management (CRM), and entertainment. As a marketing innovator, he is endorsed for his keen ability to solve complex issues, take action, and drive results.

Swissman thrives in dynamic, fluid, and innovative environments with unique skills to engage multi-generational, diverse and skilled teams across various disciplines. He has a proven track record for boosting team motivation, enhancing customer loyalty, and reaching aggressive profit goals, while bringing together internal and external stakeholders to drive alignment and catapult technology capabilities. He has successfully developed and scaled new offerings, quickly identifying and actualizing valuable ideas, and employing plans to maximize operational excellence.

He is a Founding Partner, Managing Director of GMA Consulting, a modern consulting firm. Prior to that, he served as Chief Marketing Officer with Station Casinos. Earlier in his career, Swissman advanced through leadership roles in Marketing with a Fortune 300 Company, MGM Resorts International, in roles expanding beyond traditional boundaries to lead strategic initiatives that ultimately had an impact organization wide; increasing revenue, decreasing costs, leveraging scale and improving capabilities.

If interested in learning more about how GMA Consulting and Josh can help address your business needs, please contact the firm by clicking here.