Articles

Reform to perform: Shutdown provides rare POGO opportunity

Posted on June 7, 2020

As the brick and mortar gaming world fell silent in response to the coronavirus, many online gaming operations continued throughout the pandemic. However, the Philippine Amusement and Gaming Corporation (PAGCOR) and President Rodrigo Duterte also shuttered the Philippine Online Gaming Operators (POGOs) in the middle of March in response to the outbreak. POGOs have made a sizeable impact financially to the Philippines, with revenues increasing by more than 13% from 2018 to 2019.

In late April, the government began to hold conversations about restarting these operations and deeming them essential businesses as a way to help finance a government heavily hit by a revenue shortfall due to the pandemic. After a six–week break, they were allowed to restart these operations following the strictest guidelines issued by the government under the Enhanced Community Quarantine (ECQ). Restrictions included limitations on staff sizing (30%), shuttle services for employees, temperature checks, social distancing and masks for employees.

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Strip Reset: COVID-19 is definitely challenging, but does the crisis present opportunities for a Vegas makeover?

Posted on May 16, 2020

Las Vegas soared until recent years, but we’ve reached the tipping point, where it’s necessary for the Strip to redefine itself again. Las Vegas is like no other place in the world. It’s the entertainment and sports capital of the world. It has the most amazing resorts. It just needs to remember our industry’s roots, redeliver on customer service, and provide value.

Covid-19 has devastated the industry and the greater Las Vegas economy. With the resulting industry shutdown, the city must take the opportunity to develop a strategy to reopen, reinvigorate and recapture its guests.

For the first time in well over a decade, both Caesars Entertainment and MGM Resorts, which between them operate 18 Las Vegas Strip resorts, have new leadership teams. These teams are comprised of seasoned casino industry professionals—not outsiders from professions other than hospitality—who have the ability to make these changes.

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Regulated Sports Betting: A Nevada Perspective

Posted on April 6, 2020

This article discusses the impact Nevada has had on legal regulated sports betting for the past seventy years. First, an overview and history of Nevada’s sports betting regulatory framework will be presented; and, second, lessons learned and issues to consider for states wishing to embark on legalized regulated sports betting such as, integrity, why states and not the federal government should regulate sports betting, how tax rates and fees impact the legal and illegal markets, why technology is a critical component of legal sports wagering, why multiple avenues for consumer protection are essential, and finally how cooperation among all stakeholders is essential and will help create solutions to new challenges.

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The China Syndrome: Why the PRC’s impact on gaming throughout Asia is dependent upon many issues

Posted on March 17, 2020

The People’s Republic of China (PRC) continues to emerge as an economic and political superpower in the world, and its actions have a direct influence on the gaming market in Asia. This goes
well beyond the borders of Macau, SAR (Special Administrative Region) that nearly 20 years ago opened up for the first time to foreign casino operators beyond Stanley Ho’s monopoly.

The reach of the PRC permeates both economically and politically into key emerging markets such as the Philippines, Cambodia, Vietnam, South Korea, and other markets throughout the Far East (including Northeast and Southeast Asia).

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Social Safeguards: How Singapore set a new standard in addressing responsible gambling

Posted on January 27, 2020

As Singapore continues to serve as the model for IR development, it has also become one of the current models to address the promotion of responsible gaming measures and casino exclusion policies for its two integrated resorts.

At the time of inception, these cutting-edge initiatives allowed for a different model for individuals to be excluded from the casino, limited the floor size of the facilities, created a publicentity to promote responsible gaming efforts, and created partnerships with operators to work with the government in creating an environment of responsible gaming. It also introduced a casino levy for locals with the option of a daily or yearly fee.

The two operators in the market, Las Vegas Sands (Marina Bay Sands) and Genting Singapore (Resorts World Sentosa), initially had to develop internal responsible gaming education and training programs. These initiatives have continued to evolve over the course of time as more research has become available and the market has matured. The programs include an initial and annual training that offers employees the ability to understand the signs of problem gambling, as well as how to respond and support a guest. It also includes support in the form of high level specialists that offer a higher level of knowledge on responsible gaming measures and how best to handle a guest that may need further assistance.

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The Evolving Casino Marketing Landscape

Posted on January 27, 2020

Twenty years ago, there was much talk in the gaming industry of how to engage GenXers, and the potential value of this segment. As GenX is only now becoming a meaningful contributor to the industry, this conversation has now evolved into the current hype around millennials.

What allowed GenXers to become gamers is simple: they began to acquire the two key items that people need to gamble—time and money. As millennials age, we will see them gravitate toward casinos gaming as well. While the demographics of casino participation have been little changed for a generation, there have been material changes in products, channels and, importantly, methods of engaging with casino patrons.

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Bouncing POGOS

Posted on January 16, 2020

Online gaming has been on the radar of mainland Chinese authorities over the last six months, as they seek to stop online operations in Asia. They are particularly focused on online gaming markets in Cambodia and the Philippines, which are suspected of targeting Chinese nationals.

In response to several compliance issues and concerns raised by Beijing, Cambodia has effectively shut down its online gaming operations. However, the Philippines and President Rodrigo Duterte, even after meeting with the Chinese President Xi Jinping, decided to keep its online gaming operations open. The market is thriving throughout the Philippines and looks to continue to grow under the regulatory structure of the Philippine Amusement and Gaming Corp. (PAGCOR).

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Rising Sun: Japan begins to enter the homestretch in 2020

Posted on December 9, 2019

Like the cherry blossoms in the spring in Japan, integrated resort developments will begin to emerge into full bloom starting in January 2020. The coming year will see significant progress at the central government level that will then launch the RFP process at the prefecture level.

If the level of activity in the second half of 2019 is any indication, 2020 will prove to be a very robust year. However, there is still a lot of work to do before Japan awards up to three of the coveted IR licenses established through the IR Promotion and IR Implementation Acts.

Since the market began to emerge some 20 years ago, Japan appears to be in the homestretch for the initial round of development of integrated resorts. The movements not only by operators but also by interested prefectures will continue to evolve in the coming weeks and months.

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Rethinking the Premium Players Lounge

Posted on June 16, 2019

Premium player lounges have become a fixture in many casinos in North America. These lounges provide higher worth players with a place to take a break from the gaming floor, catch up on text messages, and sit in a relaxed, non-gaming environment. They also offer hosts a place to connect with their customers. At some properties, the lounge may provide players with some form of food offering, yet rarely, if ever have they been considered part of a casino’s food & beverage strategy. In fact, in most player lounges food is treated as an afterthought, usually comprised of packaged snack foods or some items from the central kitchen that, after sitting out for a couple of hours, have lost their gastronomic appeal.

What is rarely recognized is that the premium players’ lounge, properly designed and maintained, can help the casino property provide its best customers with precisely the kinds of dining that they prefer for their everyday gaming experiences while reducing comp expense and the time gamblers spend off the gaming floor.

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Macau: The Future Beyond the VIP

Posted on May 28, 2019

Fifteen years ago, on May 18, 2004, Las Vegas Sands Corp. opened Sands Macao and changed the course of casino gaming in the region.

Macau was once considered a secondary gaming market that catered to a small base of customers from Hong Kong and Guangdong, China. However, Sands Macao and subsequent entrants demonstrated that by providing high-quality gaming, dining and lodging environments, markets will respond.

In the case of Macau, markets responded enthusiastically. In 2005, the city’s casinos generated $5.9 billion in gaming revenue, and by 2018, the industry had generated $37.9 billion.

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