GMA Consulting (GMA) has advised companies, banks, governments, associations, and other stakeholders around the world on legislation, regulation, policy, and strategy to effectively advocate, communicate, and educate on behalf of the gaming, entertainment, sports, and hospitality industries.

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Regulatory Policy

The development of a robust and healthy gaming market relies on the creation of sound legislative and regulatory policies that are formulated utilizing best practices from across the globe. GMA’s team has deep experience aiding policy makers in the formulation of these markets.

  • Draft language for legislation and regulation
  • Illustrate the impact of gaming taxes and other policies
  • Assist government officials in navigating legislation and development, overcoming issues regarding casino size, entry levies, and investment levels
  • Educate Legislative and Executive Branch officials and agencies on various gaming, entertainment, sports, hospitality, taxation, compliance, employment, and other issues
  • Lobby directly at the local, state, and national levels of government


Advocacy efforts are an essential part of the Government Affairs, Legal, and Communications platform to effectively educate stakeholders on a specific issue or topic. GMA’s experience includes working with governments on issues of importance, as well as developing advocacy strategies for companies, associations, governments, and other stakeholders.

  • Develop grassroots and grasstops strategy
  • Build legislative coalitions
  • Draft ballot initiatives and referendum
  • Grow community support, opposition, or educate on a specific issue
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RFP/RFC/RFI Advisory

GMA has served as close advisors to public and private entities at the local, regional, state, and national level, as well as to senior political leaders and heads of state. GMA has assisted clients in responding to, preparing, and overseeing RFP/RFC/RFIs.

  • Design and manage processes to attract the most qualified bidder, identifying those that best meet the needs of the issuing entity
  • Create responses that showcase the qualifications of the applicant, while aligning strategies and goals with those desired by the issuer and providing the applicant with the greatest chance of a successful bid
  • Assist throughout the process with feasibility, business and marketing plan development, design and planning, community development, government affairs, and other key initiatives

Corporate Citizenship

One of the most important measurements of any company is its commitment to corporate social responsibility and corporate citizenship efforts. GMA has written and implemented local and global plans to address:

  • Charitable giving
  • Sustainability programs
  • Community outreach
  • Employee volunteer programs
  • Procurement practices
  • Hiring and diversity practices

Responsible Gaming

Responsible Gaming initiatives are a critical component of an overall gaming experience, operation, and regulatory structure in every jurisdiction. Having worked the issue on a global scale, GMA is at the forefront of advising stakeholders on best practices including:

  • Development of jurisdiction specific programs
  • Education programs for employees, consumers, and other stakeholders
  • Community resource development
  • Research studies and partnerships
  • Exclusion policies and integration
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Crisis Communications

At any point, operators, organizations, associations, and individuals can experience an incident or event that creates a communications crisis. With decades of experience, GMA has the expertise to rapidly handle response communications for organizations at their most critical times, and proactively develop communications plans to handle both routine and crisis communications needs.