MARKETING
GMA is the market leader in assisting clients with evaluating and structuring their marketing operations, optimizing database analytics, designing player reward programs, and developing marketing plans.
GMA is the market leader in assisting clients with evaluating and structuring their marketing operations, optimizing database analytics, designing player reward programs, and developing marketing plans.
Through GMA’s Strategic Partner, Differential Labs, GMA combines casino best practices with AI and analytics. GMA’s proprietary process evaluates a database at the micro level allowing customized analysis and recommendations to be made at the individual level. Analyses and recommendations usually result in 20-30% upside in EBITDA from carded players.
The task of developing a casino marketing and business plan requires time and experience. Developing an annual tactical plan provides a crucial roadmap to allow a casino operation to run smoothly. The strategic business and marketing plan are ideal for long-term strategy development and to explain to investors why a development project will be successful.
GMA Consulting has played a pivotal role in shaping and safeguarding organizations’ reputation, fostering positive relationships with key stakeholders, and strategically disseminating information to the media and the public to ensure alignment with firms’ overall goals and values. This unit integrates targeted communication strategies, crisis management, and media engagement to enhance the firm’s brand image and maintain a favorable public perception.
The GMA Marketing Review qualitatively examines the strengths and weaknesses of a casino’s marketing strategies, quantitatively compares the performance of marketing expenditures against revenue, evaluates player reinvestment by tier segment, and examines the ways that strategies and tactics are implemented.
A well-designed player rewards program is essential to any casino’s success. Like most hospitality enterprises, customers frequent those businesses that recognize their loyalty and give them reasons to return. GMA has developed reward programs for casinos and resorts across the globe. GMA designs programs that match the capabilities of the property, incorporating both aspirational and attainable elements that meet the needs of the market and the needs of the business.