Article written by Steve Gallaway published in Global Gaming Business Magazine
Posted on
January 29, 2020
The Evolving Casino Marketing Landscape
by Clay Peister and Steve Gallaway
Twenty years ago, there was much talk in the gaming industry of how to engage GenXers, and the potential value of this segment. As GenX is only now becoming a meaningful contributor to the industry, this conversation has now evolved into the current hype around millennials.
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