Andrew Klebanow’s article published in Global Gaming Business Magazine
Posted on
March 29, 2018
Cash Back to Free Play
by Andrew Klebanow
Non-negotiable slot credits, or what is more commonly known as “free play,” has emerged as the most often-used tool in the casino marketing arsenal. It has supplanted cash prizes, complimentary dining and invitations to special events as the primary incentive for rewarding player loyalty.
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