AI Is Not the Future—It’s the Present: Seth Schorr
AI Is Not the Future—It’s the Present: GMA’s Seth Schorr on the Role of AI in Gaming
In a recent episode of the Gaming News Canada Show, Seth Schorr, CEO of Fifth Street Gaming and Founding Partner of GMA Consulting, shared candid insights into how artificial intelligence (AI) is reshaping the gaming industry—and why ignoring it is no longer an option.
“This is the greatest technological revolution in my lifetime,” said Schorr. “If you’re not leveraging AI as a business leader, you’re falling behind—hard stop.”
Throughout the wide-ranging conversation, Schorr detailed how AI is being deployed across casinos, online platforms, content creation, customer service, and responsible gaming. At GMA, AI is used not to replace people—but to empower them.
“Our analysts aren’t being replaced by ChatGPT,” Schorr emphasized. “They’re using AI to accelerate their work, allowing more time for building relationships, developing strategy, and serving our clients at a higher level.”
From personalized game development to predictive tools for identifying at-risk players, Schorr painted a picture of an industry where AI is not just a back-office tool—it’s embedded in the guest experience and operational infrastructure.
“AI is enhancing how we create, connect, and protect,” he said. “It’s helping us build better products and safer environments, while giving our teams the tools to work smarter.”
Whether it’s using Gamma to build decks in minutes, or working with clients to develop AI adoption plans, GMA is actively helping operators embrace this paradigm shift.
“If you’re still sitting on the sidelines, now’s the time to lean in,” Schorr concluded. “AI is not coming—it’s here. And it’s changing everything.”
Don’t miss the full conversation with Seth Schorr — a powerful look into how AI is already reshaping the future of gaming and what comes next: