Seth Schorr is a founding partner of GMA: A Modern Consulting Firm. With nearly thirty years in the casino industry; Schorr brings international casino experience to the firm and its clients. Schorr is also CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino. The urban casino resort is the embodiments of Schorr’s vision to create a downtown Las Vegas hospitality experience delivering a superior guest experience and a genuine sense of community.
Since beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developing the international marketing department in Macau and the iGaming division in 2000. Earlier in his career, Schorr also worked in numerous capacities at Bellagio Hotel & Casino, The Mirage Hotel & Casino, and Treasure Island Hotel & Casino.
In 2008, Schorr and Jeffrey Fine co‐founded Fifth Street Gaming which owns and operates five casinos. The principals of Fifth Street Gaming also control, through its affiliate, the LEV Restaurant Group, a food and beverage operation that owns and manages more than 60 restaurants in the Las Vegas area and Southern California.
In early 2015, Schorr was introduced to the world of esports and lead the development of the first fully integrated esports program in a casino resort at The Downtown Grand. In 2017 Schorr launched Commercial Streaming Solutions which developed the patented media platform BettorView, that brings sports betting content to casinos, bars, and stadiums throughout the country. Today BettorView is a well‐ established, US facing Omni‐Channel affiliate technology business. In 2021, Schorr founded JefeBet, a casino and entertainment brand focused towards engaging the Latino audience in the USA. JefeBet Rewards drives the casino marketing program at the recently opened Ojos Locos Sports Cantina y Casino; the first casino in the US created specifically for the US Latino community.
Schorr is a graduate of the University of Pennsylvania, is a member of Young Presidents Organization and sits on numerous public and private boards including Skillz (NYSE:SKLZ), Nevada State Board of Museums & History, Nevada Gaming Control Board Esports Technical Advisory Committee, Nevada Governor’s Office of Economic Development Committee on Startups and Venture Capital, and the Downtown Las Vegas Alliance. Schorr is a cyclist, amateur photographer and has three little angels Dax (13), Mia (11) and Ada (2) & most importantly, Schorr is happily married to Dr. Emily Schorr.