GMA quoted in the Sun Sentinel

GMA quoted in the Sun Sentinel

How Hard Rock behemoth is expanding to Las Vegas with another guitar hotel, and what it means for sports betting in Florida

by David Lyons

Hard Rock International, which is owned by Florida’s Seminole Tribe, flexed its financial, branding and technology muscle this week as the company announced it will scoop up its latest acquisition: the operations of the Mirage Hotel & Casino in Las Vegas for nearly $1 billion.

As the deal was unveiled on Monday, Mirage executives called the plan “transformational” for their company.  But at the end of the day, it was Hard Rock driving the transformation, displaying its ability to create thousands of jobs, spark millions in economic activity and change the face of gambling landscapes in Florida and elsewhere in the U.S.

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