Article by Clayton Peister published in Inside Asian Gaming
Factors Underpinning Casino Win Rates
by Clayton Peister and Nayah Patel
Casino win rates are the dark matter of the gaming world. The current model of the universe only works if we assume that unobservable dark matter exists, and likewise the casino industry business model only works if win rates exist. At least historically, some win rates we can observe indirectly like table hold; and some are unknowable like table win rate on turnover.
With the advent of bet tracking, more granular recording of electronic gaming behavior, and new data-sources like iGaming, we are getting better insights into the cloistered world of win rates. Along with these insights we can distill the behavioral and mechanical factors which influence win rates and by extension revenues.
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