Article by Clay Peister published in Inside Asian Gaming
Posted on August 4, 2020
Using strategic marketing to thrive after COVID
by Clay Peister
During a balmy Sunday afternoon last August, Zhang Wei, a paunchy middle-aged punter from Guangzhou, traveled to Macau for his monthly afternoon of baccarat and dim sum. Within 40 minutes of crossing the border he had boarded a shuttle bus to his favorite property, redeemed an offer for HK$1,000 in free-play and settled in front of a table with a promising trend – a ritual which is both mindless and filled with excitement.
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